“Our” American Media
Americanisation in Europe is widespread and evident. In Italy it is a phenomenon which is rapidly developing in these post-war years and is considered by most people, if not enthusiastically, at least as something natural. Some time ago I wrote that of the two great dangers confronting Europe – Americanism and Communism – the first is the more insidious. Communism cannot be a danger other than in the brutal and catastrophic form of a direct seizure of power by communists. On the other hand Americanisation gains ground by a process of gradual infiltration, effecting modifications of mentalities and customs which seem inoffensive in themselves but which end in a fundamental perversion and degradation against which it is impossible to fight other than within oneself.
It is precisely with respect to such internal opposition that most Italians seem weak. Forgetting their own cultural inheritance they readily turn to the United States as something akin to the parent guide of the world. Whoever wants to be modern has to measure himself according to the American standard. It is pitiable to witness a European country so debase itself. Veneration for America has nothing to do with a cultured interest in the way other people live. On the contrary, servility towards the United States leads one to think that there is no other way of life worth considering on the same level as the American one.
Our radio service is Americanised. Without any criterion of superior and inferior it just follows the fashionable themes of the moment and markets what is considered ‘acceptable’ – acceptable, that is, to the most Americanised section of the public, which is to say the most degenerate. The rest of us are dragged along in its wake. Even the style of presentation on radio has become Americanised. “Who, after listening to an American radio programme, can suppress a shudder when he considers that the only way of escaping communism is by becoming Americanised?” Those are not the words of an outsider but of an American sociologist, James Burnham, professor at the University of Princeton. Such a judgement from an American should make Italian radio programmers blush for shame.
The consequence of the ‘do your own thing’ democracy is the intoxication of the greater part of the population which is not capable of discriminating for itself, which, when not guided by a power and an ideal, all too easily loses sense of its own identity.